@inbook{IRSIC_84,
    author = {BERNARD, F.},
    title = {Un exemple d'\'emergence et de d\'eveloppement de programme scientifique en SIC - Le programme : << La communication engageante ET instituante appliqu\'ee \`a la communication environnementale },
    year = {2010},
    booktitle = {Communication des organisations : recherches r\'ecentes},
    editor = {Loneux C. \& Parent B.},
    publisher = {L'Harmattan, 15-26},
    x-publicationlocation = {Tome 1. Paris},
    pages = {15-26},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-language = {},
}