@inbook{IRSIC_71,
    author = {CALIN, G. and PASCUAL-ESPUNY, C. and ASCHOD, R.},
    title = {Business strategies incorporating sustainable development principles : toward an application of a function company},
    year = {2012},
    booktitle = {Service Science Research, Strategy and Innovation},
    editor = {Delener N.},
    publisher = {IGI Global, 342-350},
    x-publicationlocation = {Hershey, Etats-Unis},
    pages = {342-350},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-publisherlink = {http://www.igi-global.com/chapter/managing-intercultural-service-encounters/61872},
    isbn = {978-1-4666-0077-5},
    x-language = {},
}