@article{IRSIC_631,
author = {HELME-GUIZON, A. and AMATO, S.},
title = {Favoriser l'achat et la fid\'elit\'e des internautes : les apports de la th\'eorie psychosociale de l'engagement},
year = {2004},
journal = {D\'ecisions Marketing },
volume = {34},
number = {34},
pages = {53-66},
abstract = {},
keywords = {},
x-audience = {Internationale},
x-peerreviewing = {Oui},
x-popularlevel = {Non},
x-publisherlink = {http://www.jstor.org/discover/10.2307/40592973?uid=3738016&uid=2129&uid=2&uid=70&uid=4&sid=21103684747883},
x-language = {},
}