@article{IRSIC_631,
    author = {HELME-GUIZON, A. and AMATO, S.},
    title = {Favoriser l'achat et la fid\'elit\'e des internautes : les apports de la th\'eorie psychosociale de l'engagement},
    year = {2004},
    journal = {D\'ecisions Marketing },
    volume = {34},
    number = {34},
    pages = {53-66},
    abstract = {},
    keywords = {},
    x-audience = {Internationale},
    x-peerreviewing = {Oui},
    x-popularlevel = {Non},
    x-publisherlink = {http://www.jstor.org/discover/10.2307/40592973?uid=3738016&uid=2129&uid=2&uid=70&uid=4&sid=21103684747883},
    x-language = {},
}