@book{IRSIC_625,
    author = {INTARTAGLIA, J.},
    title = {La pub qui cartonne ! Les dessous des techniques publicitaires qui font vendre},
    year = {2013},
    publisher = {De Boeck},
    pages = {150},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-publisherlink = {http://www.amazon.fr/cartonne-complements-dessous-techniques-publicitaires/dp/2804180352/ref=la_B00EZMNNGM_1_1?s=books&ie=UTF8&qid=1384164269&sr=1-1},
    x-language = {},
}