@inbook{IRSIC_453,
author = {COURBET, D.},
title = { Psychologie sociale cognitive et r\'eception de la communication commerciale : premiers r\'esultats empiriques contribuant \`a tester deux mod\`eles d'influence non consciente },
year = {2002},
booktitle = {Nouvelles technologies et red\'efinitions des territoires de la communication (Noi media, Noi teritorii ale communic\`ari)},
editor = {Drag\`an Ioan},
publisher = {Editions Tritonic},
x-publicationlocation = {Bucaresti (Roumanie)},
pages = {102-127},
abstract = {},
keywords = {},
x-audience = {Non sp\'ecifi\'ee},
x-popularlevel = {Non},
x-language = {},
}