@inbook{IRSIC_453,
    author = {COURBET, D.},
    title = { Psychologie sociale cognitive et r\'eception de la communication commerciale : premiers r\'esultats empiriques contribuant \`a tester deux mod\`eles d'influence non consciente },
    year = {2002},
    booktitle = {Nouvelles technologies et red\'efinitions des territoires de la communication (Noi media, Noi teritorii ale communic\`ari)},
    editor = {Drag\`an Ioan},
    publisher = {Editions Tritonic},
    x-publicationlocation = {Bucaresti (Roumanie)},
    pages = {102-127},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-language = {},
}