@article{IRSIC_450,
    author = {COURBET, D.},
    title = {L'influence de la publicit\'e et de la communication des marques \`a la t\'el\'evision : nouvelles voies de recherche },
    year = {2000},
    journal = {Humanisme et Entreprise},
    volume = {239},
    pages = {37-47},
    abstract = {},
    keywords = {},
    x-audience = {Internationale},
    x-peerreviewing = {Oui},
    x-popularlevel = {Non},
    x-language = {},
}