@article{IRSIC_447,
    author = {COURBET , D.},
    title = {Les sp\'ecificit\'es communicationnelles du parrainage t\'el\'evisuel, \'etude s\'emio-esth\'etique d'un moyen de communication \'eminemment strat\'egique.},
    year = {2001},
    journal = { Revue Fran\c caise du Marketing},
    volume = {181},
    pages = {29-39},
    abstract = {},
    keywords = {},
    x-audience = {Internationale},
    x-peerreviewing = {Oui},
    x-popularlevel = {Non},
    x-language = {},
}