@article{IRSIC_440,
author = {COURBET, D. and FOURQUET, M.P},
title = {M\'etaphore du chien de Pavlov et influence de la publicit\'e. Etude critique du conditionnement classique au sein de la socio-cognition implicite },
year = {2003},
journal = {Communication et Organisation},
volume = {23},
pages = {25-48},
abstract = {},
keywords = {},
x-audience = {Internationale},
x-peerreviewing = {Oui},
x-popularlevel = {Non},
x-language = {},
}