@inbook{IRSIC_434,
    author = {COURBET, D},
    title = {Les pr\'e-tests : des probl\`emes th\'eoriques aux limites pratiques },
    year = {1999},
    booktitle = {In Institut de Recherches et d'Etudes Publicitaires (IREP), L'Efficacit\'e publicitaire},
    publisher = {p},
    x-publicationlocation = {Paris, Editions IREP, chapitre 6},
    pages = {143-164},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-language = {},
}