@inbook{IRSIC_432,
    author = {FOURQUET, M.P. and COURBET, D.},
    title = {Psychologie et marketing },
    year = {2001},
    booktitle = {La Psychologie Sociale, tome 5 : Des comp\'etences pour l'application},
    publisher = {Presses Universitaires de Grenoble},
    pages = {301-316},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-language = {},
}