@inbook{IRSIC_428,
    author = {COURBET, D. and FOURQUET-COURBET, M.-P},
    title = {Publicit\'e et marketing des parfums : \'evolutions et nouvelles tendances },
    year = {2007},
    booktitle = {Une Histoire mondiale du parfum},
    editor = {Grasse, M.C.},
    publisher = {ed},
    x-publicationlocation = {Paris},
    pages = {255-259},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-language = {},
}