@article{IRSIC_423,
    author = {VANHUELE, M. and COURBET, D. and DENIS, S and LAVIGNE, F. and BORDE, A},
    title = {The effectiveness of non-focal exposure to web banners ads},
    year = {2005},
    journal = {Finanza Marketing e Produzione},
    volume = {3},
    abstract = {},
    keywords = {},
    x-audience = {Nationale},
    x-peerreviewing = {Oui},
    x-popularlevel = {Non},
    x-language = {},
}