@book{IRSIC_334,
    author = {COURBET, D.},
    title = { Puissance de la T\'el\'evision, Strat\'egie de Communication et Influence des Marques (pr\'eface de J.N. Kapferer) },
    year = {1999},
    publisher = {Editions L'Harmattan (collection Communication et Civilisations), 2\`eme \'edition (2002)},
    pages = {490},
    abstract = {},
    keywords = {},
    x-audience = {Non sp\'ecifi\'ee},
    x-popularlevel = {Non},
    x-language = {},
}