@inproceedings{IRSIC_312,
    author = {LEBRUN, A.M. and SOUCHET, L. and BOUCHET, P.},
    title = {L'analyse du positionnement des enseignes dans leur march\'e : une approche par les repr\'esentations sociales des consommateurs},
    year = {2010},
    booktitle = {13e Colloque Etienne Thil},
    x-conferencestartdate = {2010-10-20},
    x-conferenceenddate = {2010-10-10},
    address = {},
    x-conferenceorganizer = {La Rochelle, France},
    abstract = {},
    keywords = {},
    x-audience = {Nationale},
    x-invitedcommunication = {Non},
    x-peerreviewing = {Oui},
    x-proceedings = {Oui},
    x-popularlevel = {Non},
    x-language = {},
}