@inproceedings{IRSIC_281,
    author = {SOUCHET, L. and ROSA, E. and TAFANI, E.},
    title = {Brand Equity : contribution of central core theory},
    year = {2008},
    booktitle = {10th Experimental Economics Day},
    x-conferencestartdate = {},
    address = {},
    x-conferenceorganizer = {Dijon, France, mai 2008},
    abstract = {},
    keywords = {},
    x-audience = {Internationale},
    x-invitedcommunication = {Non},
    x-peerreviewing = {Oui},
    x-proceedings = {Oui},
    x-popularlevel = {Non},
    x-language = {},
}