@inproceedings{IRSIC_228,
    author = {LEBRUN, A.-M. and SOUCHET, L. and BOUCHET, P},
    title = {Le r\^ole des repr\'esentations sociales dans l'analyse du positionnement des enseignes dans leur march\'e},
    year = {2010},
    booktitle = { 9th International Conference : Marketing Trends},
    x-conferencestartdate = {2010-01-21},
    x-conferenceenddate = {2010-01-23},
    address = {},
    x-conferenceorganizer = {Venise, France},
    abstract = {},
    keywords = {},
    x-audience = {Internationale},
    x-invitedcommunication = {Non},
    x-peerreviewing = {Oui},
    x-proceedings = {Oui},
    x-popularlevel = {Non},
    x-language = {},
}