@inproceedings{IRSIC_226,
    author = {GURĂU, C. and PASCUAL-ESPUNY, C. and RANCHHOD, A.},
    title = {Company-customer communication effectiveness : an exploratory study of B2B interactions in Romania},
    year = {2010},
    booktitle = {CMC 2010 : Corporate and Marketing Communications in Times of Growth and Times of Crisis},
    x-conferencestartdate = {},
    address = {},
    x-conferenceorganizer = {Aarhus, Denmark},
    abstract = {},
    keywords = {},
    x-audience = {Internationale},
    x-invitedcommunication = {Non},
    x-peerreviewing = {Oui},
    x-proceedings = {Oui},
    x-popularlevel = {Non},
    x-language = {},
}