@article{IRSIC_124,
    author = {COURBET, D. and FOURQUET-COURBET, M.P. and KAZAN, R. and INTARTAGLIA, J.},
    title = {The Long-term Effects of E-advertising The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory},
    year = {2014},
    journal = {Journal of Computer-Mediated Communication },
    volume = {19},
    number = {2},
    pages = {274-293},
    abstract = {Faced with an abundance of advertising messages, Internet users allocate only minimal cognitive resources to advertising. What are the effects of pop-up ads for a new brand viewed at low-level attention, and then measured when the Internet users have forgotten having seen them ? In the theoretical context of processing fluency and implicit memory, the experiment (n = 398) studied the effects of repeated brief exposure to different types of content (words/image) in pop-up ads 7 days and 3 months after exposure. The results show the overall positive effects of the pop-ups, the superiority of the image over words for effects on attitude toward the brand and the purchase intentions ; but the words produce more semantic effects than the image.},
    keywords = {E-advertising;persuasion;influence;mere exposure;implicit memory;word;image;},
    x-audience = {Internationale},
    x-peerreviewing = {Oui},
    x-popularlevel = {Non},
    x-publisherlink = {http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12035/abstract},
    doi = {10.1111/jcc4.12035},
    x-language = {},
}