@article{IRSIC_1003,
    author = {HALIMI-FALKOWICZ, S. and BILLER, A.},
    title = {Changements en actes et communication engageante pour une pr\'eservation du littoral m\'editerran\'een. Le contr\^ole des variables suivant la logique exp\'erimentale},
    year = {2013},
    journal = {ESSACHESS, Journal for Communication Studies},
    volume = {6},
    number = {11},
    pages = {45-55},
    abstract = {La recherche-action Ecogestes visait l'am\'elioration du dispositif de communication utilis\'e par les << ambassadeurs de la mer >> pour inciter les usagers de la mer \`a pr\'eserver le littoral m\'editerran\'een. Une nouvelle m\'ethodologie d'intervention a \'et\'e d\'efinie, mise en œuvre, et son impact \'evalu\'e, suivant la logique exp\'erimentale. Tout au long de notre pr\'esentation de cette recherche-action, nous illustrerons la fa\c con dont le chercheur essaie de contr\^oler les variables exp\'erimentales ainsi que celles pouvant parasiter les effets observ\'es. The action-research Ecogestes aimed at improving the communication strategy used by the << ambassadors of the sea >> to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.},
    keywords = {communication engageante;recherche-action;approche exp\'erimentale;contr\^ole de variables;pr\'eservation de l'environnement binding communication;action-research;experimental approach;controlling variables;environmental preservation;},
    x-audience = {Internationale},
    x-peerreviewing = {Oui},
    x-popularlevel = {Non},
    x-publisherlink = {http://www.essachess.com/index.php/jcs/article/view/193},
    x-language = {},
}