
GURĂU C., PASCUAL-ESPUNY C., RANCHHOD A.
Company-customer communication effectiveness : an exploratory study of B2B interactions in Romania
Mis à jour le 17 juillet 2012
Communication dans un colloque international avec actes (C-ACTI)
GURĂU C., PASCUAL-ESPUNY C., RANCHHOD A. (2010). "Company-customer communication effectiveness : an exploratory study of B2B interactions in Romania". Actes du colloque: CMC 2010 : Corporate and Marketing Communications in Times of Growth and Times of Crisis, Aarhus, Denmark